Tom Layman’s Resume

SUMMARY

A multimedia, communications specialist with extensive experience in media relations, crisis management, blogging, video editing, writing, reporting, and social media. My work has been featured in Runner’s World, Outside Magazine, ESPN, Boston Herald, and The Harvard Gazette. Work well on deadline; proficient with copy editing and AP style.

WORK EXPERIENCE

South Shore Health System, Weymouth, MA February 2016 to present

News and Information Officer

Manage external and internal communications for the Marketing and Communications Department. Craft press releases and pitch stories to the local media for external coverage. Plan and execute media strategies. Serve in a crisis management role when needed for internal and external audiences. Manage an external media relations vendor. Write, edit and design a monthly internal newsletter that reaches 900 medical staff, 2,900 employees, and 700 volunteers. Produce and edit videos, both long form and short form, for social media to highlight patient stories and other programs/services. Help manage social media scheduling, blogging, and other content for social and internal communications.

Freelance writer February 2016 to present

Various publications.

Write briefs and feature-length stories for a variety of news publications, including Runners World; Outside Magazine, and the Harvard Gazette. Article topics include profiles, fitness guides, published research papers, and exhibits.

Boston Herald, Boston, MA January 2009 to January 2016

Multimedia Sports Reporter

Worked as general assignment reporter, covering professional sports organizations in Boston. Produced original written and video features and game coverage about the Red Sox, Celtics, Patriots and Division 1 college basketball in Boston for the Herald’s print and online editions, often on tight deadline. Career highlights include production of a video on a desperation basketball buzzer beater that went to No. 1 on ESPN’s Top-10, and coverage of the Super Bowl, the 2013 World Series, and two NCAA Men’s Basketball Tournaments.

Inly School, Scituate, MA September 2010 – June 2011

Communications Assistant

Produced and managed content for the K-8 Montessori School in Scituate, Massachusetts. Created original videos, audio recordings and blogs to keep the website current and filled with new content using WordPress. Developed a feature video for the annual fundraising signature event, which helped raise awareness about what the students and teachers were doing at the school for current and new families interested in the school.

EDUCATION

Emerson College, Boston, MA May 2010

Masters; Print/Multimedia Journalism 

2010 EVVY Award winning article “A return to glory: Joe Howard Goes for the Gold” for Most Outstanding Sports Article.

Westfield State College May 2006

Bachelors of Arts; Mass Communication

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