Accomplished multimedia journalist and communications specialist with hands-on experience in blogging, content marketing, writing, reporting, and social media.
Proficient in: Microsoft Office (Word, Excel, PowerPoint), WordPress, Google Docs and Google Adwords, FinalCut Pro, Facebook, Instagram, and Twitter (@Tom_Layman).
South Shore Hospital, Weymouth, MA February 2016 – Present
Communications Specialist: Digital, Social Media, Media Relations
Manage the hospital’s social media channels and plan editorial/content calendar for coverage on several mediums. Create content daily to Facebook, LinkedIn, and Twitter. Produce videos, both short and long form, to highlight patient stories and other programs/services offered at the hospital. Pitch stories to local media for external coverage and served in a crisis management role in time of need.
Boston Herald, Boston, MA January 2009 – January 2016
Multimedia Sports Reporter
Produced original features and game coverage about the Red Sox, Celtics, Patriots and Division 1 college basketball in Boston for the Herald’s print and online editions. Ability to work on tight deadlines. Highly proficient with AP Style. Extensive work with WordPress and other blogging software.
- Produced a video of a desperation basketball buzzer beater that went to No. 1 on ESPN’s Top-10.
- Published stories from the Patriots’ 2014-15 Super Bowl, the 2013 World Series and the past two NCAA Men’s Basketball Tournaments.
- Author of the weekly New England College Basketball notebook and Fore!, the Boston Herald’s weekly look at golf in New England.
ESPN Boston, Boston, MA January 2010 – December 2013
Provided coverage for the website’s high school sports section. Interviewed coaches and players and wrote original game stories on deadline for the web. Published videos and original pictures to add a multimedia facet to each story for the website.
Inly School, Scituate, MA September 2010 – June 2011
Produced and managed content for the K-8 Montessori School in Scituate, Massachusetts. Created original videos, audio recordings and blogs to keep the website current and filled with new content using WordPress. Developed a feature video for the annual fundraising signature event, which helped raise awareness about what the students and teachers were doing at the school for current and new families interested in the school.
Emerson College, Boston, MA May 2010
Masters; Print/Multimedia Journalism
2010 EVVY Award winning article “A return to glory: Joe Howard Goes for the Gold” for Most Outstanding Sports Article.
Westfield State College May 2006
Bachelors of Arts; Mass Communication